I. Why should you take the time to create case studies ?
Case studies give customers a better idea of your skills, and are a decisive factor in their choice.
Users who present case studies (i) rank better on Collective, (ii) receive more opportunities and (iii) convert 7x better.
II. What is a good case study ?
1 - A detailed and illustrated case study
Describe each of your projects according to the following plan:
Project background / context: 2-3 sentences
Process: describe the main stages / deliverables
Impact in figures: it's crucial to show your results in concrete terms
Visuals: add 1 or 2, it's game changer!
2 - With a client recommendation!
This is crucial to boosting your credibility!